Aperol

Wavemaker and Campari approached News Corp to help Aperol build up to, and own summer in Australia to show how Aperol is ‘best served with friends’.

Storyful proposed curating the best UGC around Aperol’s seasonal popularity and sports sponsorships, and creating videos covering the summer festivities and their build up to the Australian Open sponsorship.

We won, having never sold a campaign for an alcohol brand in this region after convincing the client of our ability to get age and consent releases for everyone featured in the final assets.

Having sourced videos from previous events and Aperol drinkers across the country, the final creative was performing strongly with the target audience prior to COVID19.