Domestic Travellers who are dreaming of travelling in winter think of the snow, chasing the sun or heading overseas. Our challenge was to showcase that staying in your own state is the perfect alternative.
Having worked on international campaigns with Storyful, South Australia Tourism Commission came to us again to amplify their local brand campaign by curating and merging user-generated throughout. To achieve this we curated content from specific locations and seeking specific experiences that appeal to local audiences.
5 videos were created from UGC and output for vertical and landscape to run on desktop and mobile across various ad units and sites on the News network, as well as owned social media.
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