Subaru’s mission is to inspire Australians to get more out of life. With this branding campaign, they moved away from specs and car models, to become a more family friendly brand that enables people to engage with the little moments in life.
Storyful in partnership with Starcom, Disciple, Facebook and News Corp were tasked with helping Subaru to extend their campaign and encourage Australian parents to take part in the “Do” movement.
We created 112 video outputs covering running in dealerships, embedded in Premium Native articles, social and digital media.
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